Make a National Brand Local
Make a national brand local, that’s the new Bank of America branding strategy.Consumers interact with brands locally every hour of every day. With expanded creativity around media from agencies, brands...
View ArticleBrand – Key Factor For Customers When Choosing a Wireless Service
Brand and brand name is the key factor for customer when choosing a wireless service. What’s interesting in the J.D. Power and Associates 2006 Wireless Retail Sales Satisfaction StudySM whose Volume 2...
View ArticleReconciling Brand and Organizational Culture
Interesting article about the way organizational culture, business goodwill, branding and the law are interacting. Here is an excerpt:Whether shaping the branding strategy of a start-up or optimizing...
View Article5 Rules to Establish and Maintain Brand Awareness
Despite the fact that the hot ways to enhance your brand involve new media, business branding basics are still in style. Branding success will depend on adapting to the rapidly evolving media...
View ArticleSeven Branding Secrets
In today’s competitive business climate it is important to differentiate your brand. A sound investment is defining and communicating what is truly special about your business. Your brand will bring...
View ArticleBrand Attack on the Ries’s Blog
Well seems that the topic I mentioned here just a little earlier, Brand Attack on the Rise, was took over as a main subject on brand guru Laura Ries’s Blog, in a post on how and when a brand shoul...
View ArticleBranding retailers in time of crisis
Deloitte released Top global retail trends for 2009 report. In terms of branding, the report has some interesting points:In an era of slow growth, tight margins, and fckle consumers, the key to success...
View ArticleKnow and Avoid the Brand Identity Traps
In order to avoid possible mistakes in managing your brand there is a need to clarify and identify some of the main brand and branding terms.When analyzing your current brand situation there are three...
View ArticleWhy Brands Turn-Back to Tune-In
There is an ever-growing trend towards “nostalgia,” hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is...
View ArticleCorporate Events – Still an Important Element of the Marketing Mix [Guest Post]
As marketing channels become increasingly fragmented, what of the tried and tested corporate event and its place within a promotional strategy?As many executives now use webinars and conference calls...
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